Welcome to Velvet and Parade, our family-run lifestyle store.  We've carefully selected a collection of homeware, gifts and accessories and it means the world to us when our products are chosen to be treasured in your everyday and special moments.

We're delighted to have recently opened our brand new store in the heart of East Devon. Our name was chosen to capture a sense of tranquillity and tactility, with velvet being a sumptuous fabric that references everyday luxury, while the word parade has a sense of pride and pleasure. These are the feelings we aim to invoke when someone visits our store, receives a card or gift selected from our collection or treats themselves to a special piece to dress their home.

We’d be delighted to see you in store, or continue to discover the full selection here - it's a pleasure to meet you. Lauren and Sara